Hazel’s Design Blog
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003_PROJ:Project 3 – Resit
the web of TPC 1. Campaign Theme Flourish HullThe event will run for 7 days, officially launching on the same day the digital platform goes live. All member groups can submit their own events to the Community Week schedule completely free of charge. There are no officially designated “headline events” — every group’s activity is…
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001_CWRK:Series of prescribed exercises posted on student WordPress sites – AC
task1 task2 task3
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002_PROJ:Project 2 – Resit
My project is to build a brand-new digital platform prototype for Participatory Collective, a grassroots community network based in Hull, UK. This network consists of dozens of independent local voluntary groups spanning a wide range of fields, each with its own distinct identity. My core goal is not to create a hierarchically structured official brand…
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001_PROJ:Project 1 – Resit
IntroductionThe Participatory Collective is a developing network of local grassroots community groups in Hull, UK, bringing together local voluntary organizations from many fields. My understanding of its mission is to unite small groups, share resources, amplify voices, and coordinate joint actions while preserving the unique identities and autonomy of all member groups, which is the…
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Task 3 — Concept development
At the outset, our team didn’t rush into design. Instead, we used mind mapping and brainstorming to identify the optimal strategy. Our core objective was clear: How do we attract a younger, trendier audience to Classic Football Shirts (CFS) without alienating the die-hard fans? Initially, we proposed three distinct directions: We created a mood board featuring…
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Task 2 — Understanding the client & context
Since its founding in 2006, this Manchester-based company has positioned itself as the “custodians of football memory.” Their business model is unique: they are not only one of the world’s largest online marketplaces for vintage kits but also act as content creators, while operating immersive physical experience stores in locations like New York. This implies…
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Task 1 — Collaboration in industry
In the advertising and graphic design industries, we sometimes place excessive emphasis on the final visual output—a flawless poster, a seamless UI interface, or an engaging promo video. However, behind these polished works, project success often hinges on the invisible “mechanisms of collaboration.” In this industry, designers are no longer solitary figures; rather, it is…
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Task 3: Animated Social Media Assets
Due to the smaller screen size of mobile devices compared to desktops, I prioritized placing the visual focus on the logo during production. Since rhetorical questions tend to spark more interest, I opted for a literary and classical phrase as the main headline—this effectively captures the hearts and eyes of users who love antique books.…
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Task 2: Full Screen Web-Based Animation
Regarding the storyboard, here is my concept: The opening animation showcases a comprehensive layout of the bookstore, with a special focus on the neatly arranged bookshelves in the background. The second shot zooms in as several books—matching the brand’s color scheme and logo—fly off the shelves. The third sequence features a page-turning animation, accompanied by…
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Task 1: Animated Brand Asset Pack
Brand OverviewThe Inkwell Grove is an independent bookstore dedicated to antique books and curated reading experiences. Visual Style & Color PaletteThe visual identity is defined by a vintage, warm, and textured aesthetic. Typography Design RationaleDuring the initial design phase, “The Inkwell Grove” was selected from a range of options for its sophisticated atmosphere, making it…
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